Why Spa Industry
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Why Spa Industry

Prospects in Indonesia’s spa and hotel industry are expected to increase rapidly, with a population of over 230 million people, Indonesia will further benefit from a young population which will ensure a healthy consumer base over the next decade. The United Nations World Tourism organization is expecting visitors to Indonesia to increase once again in 2012 despite the current world economic outlook.

The 2012 tourist arrivals increased 17.34% over 2011. Indonesia’s ongoing economic recovery and the growing affluence of its emerging middle class will ensure the prospect of spa industry especially. Spa has become a lifestyle choice for many people in Indonesia. That's because consumers will still spend on those affordable services that will keep them feeling and looking healthier. Spa is booming and all found in ZEN Family Spa & Reflexology.

Massage alone, now a big industry, has experienced a 43% growth in revenue over the past three years. It's no wonder massage has seen such explosive growth — 87% of consumers believe massage is beneficial to health and wellness. But ZEN is more than just massage; we are a full service day spa that also capitalizes on various spa products.

The spa industry is projected to grow 93% by 2016. Consumers are concerned about taking care of their health and will spend money to achieve healthy bodies and healthy skin. ZEN Family Spa & Reflexology is a great opportunity not just because the market is growing, but, also because family spas are a highly fragmented industry, with almost no national brands, and dominated by small operators.

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